Artichoke is a new social app which helps users locate dishes catering to vegetarian, vegan, organic and gluten-free diets. Described as an intersection of Yelp, Instagram and Foodspotting, the app is targeted at young, health-conscious women.
The icon design was inspired by the artichoke itself. The delightful gradation of colour seen through a sliced artichoke is represented by this simplified shape. Its flowery appearance lends a feminine quality to the design and speaks to the target audience. The restrained colour palette and rational geometry ensure the icon feels right at home in iOS.
- Yann Bodson