A selection of logos designed for various projects.
Trace was a single-issue University of Western Sydney magazine that covered a wide range of themes—including technology, fashion, art and philosophy—through narrative and opinion pieces. From 3D printing, to nihilism, to the revival of the “speakeasy”, the writers shed light on the more obscure and peculiar developments of our culture, and hoped to open the readers’ eyes to new ideas.
The logo is based on a headline typeface used within the magazine. I modified the letterforms to evenly distribute the heavy strokes across the logo, taking care to ensure the legibility of the joined letters. I also produced stencil versions of the logo so that it could be laser cut into the cover as well as spray painted onto carry bags.
Digital Humanities Research Group
The Digital Humanities Research Group (based in the University of Western Sydney) brings together researchers, practitioners and professional staff across disciplines with computer scientists and information technology experts to address contemporary research challenges in new ways, enabling richer understanding of complex issues. The Group acts as an advanced research network and a community for those using digital technology in their research, practice and teaching, and it connects with internationally regarded researchers and institutions beyond the University.
The logo embodies the collaborative nature of practitioners in this field, as well as points of connection in the digital age. It is a network of people sharing knowledge, and the bright centre is a “spark”, the birth of new ideas and innovative solutions. The logo conveys authority and the Group’s standing as the leading program of its kind in the Asia-Pacific region.
City of Auburn
The City of Auburn is an ethnically colourful area in the heart of Sydney. It is a shortcut to all corners of the world, with influences from Turkey, Pakistan, China, the Philippines and much more. Despite the abundance of cultures and traditions, people here are free to be who they want to be, accepted as they are. There is a strong sense of community, of freedom and acceptance. When you come to Auburn, you belong.
I designed the logo (as a component of a major university project) to reflect the beautiful diversity of the people that call Auburn home. A navy ribbon and steel logotype reflect the industrious nature of its residents, who work hard to provide for their families and support their community. Contrasting this is an earthy orange streak which proudly underscores the name of the area and adds a vibrancy and playfulness that reflects the warm disposition of the people.