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Still has that new website smell

AGDA introduces a new website design

The Australian Graphic Design Association (AGDA) has launched a brand new website designed and developed by Melbourne agency Peptolab.

A key aspect of the new design is the improved member profile section. You can showcase your contributions to AGDA and the design community by linking articles, events, awards and more to your profile. And thanks to a “Find a Designer” section on the homepage, your profile will be more visible to businesses looking for design services, so if you haven’t updated it in a while, get onto it!

Snippet of the new AGDA home page
Snippet of the new homepage

Another noteworthy update is the integration of the AGDA Awards site, giving a broader view of the work of AGDA members. Entries submitted in 2019 have been automatically attributed to members who were awarded.

Digging into the source code, the new website appears to use fonts named “agda” and “agdaserif”, suggesting that the organisation has commissioned custom typefaces. I must say, though, the sans “agda” and the serif look suspiciously identical to Söhne and Tiempos Text by Klim Type Foundry… Nevertheless, it will be interesting to see how AGDA uses the typefaces in other applications moving forward.

Old AGDA home page
Snippet of the old homepage

According to the Wayback Machine, the previous design (above) was established in early 2014 as part of AGDA’s brand identity overhaul. While Peptolab was not involved in that project, it did have a hand in the website prior to 2014. The more you know.